April 8th, 2008

The Reality Distortion Field at work

In January this year, Apple agreed that within six months it would revise its pricing on iTunes to bring the UK price of 79p per track more into line with the Eurozone price of 99 cents -- when the original complaints were made, the Eurozone price was around 70p, so 79p was over 10% more expensive. Apple have now done it, three months early, and without changing their pricing at all -- 99 Euro cents are currently worth 78.9p.